Explore the successful partnership between Illford Digital and a major real estate and construction company in Kochi, Kerala.
To meet the challenges of the digital age, Illford Digital organized a complete digital marketing plan that smoothly integrated SEM, SEO, SMM, content and video marketing, website design, e-commerce optimization, and a variety of digital marketing services.
The success tale begins with a significant 100% increase in organic traffic via SEO and a noteworthy 150% increase in online revenue due to SEM’s efficacy.
This case study demonstrates how our comprehensive strategy, which included a range of digital marketing services, not only achieved the stated objectives but also went above and beyond them, completely changing the client’s digital environment and bringing in a lucrative new age.
Client Profile
Client: Illford Digital
Location: Kakkanad, Kochi
Industry: Construction and Real Estate
Services Provided by Illford Digital: Digital Marketing Services (SEM, SEO, SMM), Content and Video Marketing, Website Design and Development, E-Commerce Marketing, Software Development, Web Application Development, Digital Branding, and other IT Services.
Challenge
Illford Digital, a leading IT services provider based in Kakkanad, Kochi, aims to establish a robust online presence within the highly competitive Real Estate and Construction industry through innovative Digital Marketing Services. Their objectives were:
- Improved Visibility: Utilize Digital Marketing Services to enhance online visibility and reach a wider audience in the local and regional market.
- Lead Generation: Generate high-quality leads for their digital marketing, website development, software development, and branding services.
- Brand Authority: establish Illford Digital as an authority in the IT services sector within the construction and real estate industry.
Strategy
Illford Digital partnered with a dedicated team of digital marketing experts to implement a comprehensive Digital Marketing Services strategy encompassing SEO, SEM, and SMM.
SEO (Search Engine Optimization)
- Keyword Research: Conducted in-depth keyword research to identify high-intent keywords relevant to construction, real estate, and IT services.
- On-Page Optimization: Optimized website content, meta tags, headers, and images for search engines to improve organic search rankings.
- Local SEO: Implemented local SEO strategies to target potential clients in the Kakkanad, Kochi area.
SEM (Search Engine Marketing)
- Google Ads Campaigns: Launched targeted Google Ads campaigns to promote Illford Digital’s services.
- The campaigns specifically targeted potential clients actively searching for IT solutions in the construction and real estate industry.
- Ad Copy Optimization: Conducted A/B testing to refine ad copy and improve click-through rates.
- Conversion Tracking: Implemented conversion tracking to measure the effectiveness of ad campaigns in terms of lead generation.
SMM (Social Media Marketing)
- Platform Selection: Identified the most relevant social media platforms for the construction and real estate industry, including LinkedIn and Facebook.
- Content Strategy: Developed a content calendar with a mix of informative blog posts, engaging graphics, and case studies showcasing Illford Digital’s expertise.
- Community Engagement: Actively engaged with the online community by responding to comments, sharing industry insights, and addressing potential clients’ queries.
Results
SEO
- Organic Traffic Growth: Organic traffic increased by 75% within the first six months, resulting in improved visibility and brand exposure.
- Keyword Rankings: Achieved top 5 rankings for high-intent keywords, including “IT solutions for construction industry” and “real estate website development”.
SEM
- Lead Generation: Google Ads campaigns resulted in a 120% increase in high-quality leads.
- This substantial growth in new client acquisitions reflects the effectiveness of the campaigns.
- Cost-Per-Click (CPC) Optimization: Through continuous monitoring and optimization, the CPC was reduced by 30% while maintaining a high conversion rate.
SMM
- Engagement and Followers: Social media engagement increased by 85%, showcasing a significant rise in user interaction.
- Simultaneously, the follower count grew by 60% throughout the campaign, underlining the campaign’s success in expanding the online audience.
- Brand Authority: Illford Digital established itself as a trusted authority in the construction and real estate IT services sector, garnering positive reviews and testimonials.
Conclusion
The implementation of a holistic Digital Marketing Services strategy, including SEO, SEM, and SMM, proved to be highly effective for Illford Digital’s growth in the construction and real estate industry.
The combination of targeted advertising, organic search optimization, and engaging social media presence led to significant improvements in visibility, lead generation, and brand authority.
This success underscores the pivotal role played by Illford Digital’s Digital Marketing Services in achieving these remarkable outcomes.
